Benjamin Moore Fresh Start® High-Hiding All-Purpose Primer

Start your next paint project with Fresh Start

Prepare for a new look with Benjamin Moore Fresh Start High-Hiding All-Purpose Primer from Bespoke Decor NI. This acrylic primer is formulated for a variety of interior and exterior projects, helping you create a prepared base before applying your chosen decorative topcoat.

Whether you are planning a significant colour change or preparing suitable woodwork for repainting, choosing the right primer is an important part of the job. Fresh Start combines high hiding with multi-surface adhesion and practical soap-and-water clean-up.

Why choose Fresh Start High-Hiding Primer?

• All-purpose acrylic primer for interior and exterior preparation.
• High hiding to help with significant colour changes.
• Adhesion to a variety of correctly prepared surfaces.
• Sealing and stain-suppression properties described in the existing product information.
• Fast-drying, spatter-resistant application.
• Soap-and-water clean-up.

Colour and sizes

This product is listed in White, with Gallon and Quart pack-size options. Select your size to check the current price and availability before ordering. This is a primer, not a decorative finishing paint.

Which surfaces can it be used on?

The existing product information lists substrates including drywall, plaster, wood, masonry, concrete, tile and certain metals and plastics. Surface preparation and compatibility are important, especially on glossy or difficult substrates. Consult the current manufacturer's technical data sheet for the exact material and coating you are working with, and follow any test-area recommendations.

Preparation and application

Follow the manufacturer's instructions for cleaning, preparation and application by brush, roller or spray. Use the current coverage guidance to estimate the quantity you need, allowing for surface condition and coat requirements. Confirm drying, recoating and topcoating times for your working conditions before starting.

Primer questions answered

Will this help with a major colour change?

High hiding is one of the product's listed benefits, making it an option to consider when preparing for a significant colour change. The final result also depends on the substrate, preparation and topcoat system.

Will it block every stain?

Do not assume one primer will suppress every stain. Identify the stain and check the manufacturer's recommendations before choosing a primer, particularly for persistent or severe staining.

Can I leave it as the final coat?

This page sells a preparation primer. Follow the manufacturer's instructions for a compatible decorative topcoat and any limits on exposure before topcoating.

Contact Bespoke Decor NI if you need help finding the relevant primer guidance for your surface and project.

AI-generated preparation images are illustrative only, not photographs of verified product applications or demonstrations of stain-blocking or adhesion performance.